Vlisco is one of the biggest designer and producer of wax fabrics. Based in The Netherlands, their most important market is in Africa. Often copied, their main difference resides in the quality of their fabrics and their ancestral printing process.
They needed a brand new mobile friendly website which could show their specificities but also boost the sales.


As lead of the UX and art direction, I decided to focus on trying to show the beauty and details of their fabrics the best way possible on a digital device. For that, we used different interactions, in order to see the fabric as an object (mobile, interactive, 3d) and not as a static image (static, flat and rigid).
The main idea was to interact with the fabric as much as possible and to make it become the most central actor of the website of Vlisco. This simple rule was applied: anytime a fabric would display on the page, it should always be possible to buy it or see the other pages where it would also display.

View of the collection of ancestral stories about the fabrics.

Pop-up with showing one fabric on the left and its story on the right. The user can directly access all the different parts of the website concerning this fabric: its designer, the looks designed with this fabric, its story, and the shop.
the other colors

View of the lookbook with different filters.

Pop-up with a look from the lookbook on the right and the fabric used on the left.


Interaction with the fabric and the mouse when the fabric displays in full screen.

Views of the mobile version.

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