Posts tagged as: Identity


Generative visual identity for Save_as, experimental publishing research platform.

Save_as is an online research platform which investigates with publishing formats and their transformation in the digital age. They research in a wide area and don’t exclude any direction

The whole identity and the logo is made from this idea of link from one input to an output. The logo is generative and the link can actually split and rotate at 360°.

Cooked in Montreuil

Design and development of the website of a French organic food service for kids.

Cooked in Montreuil is a French company which aim is to provide organic food for babies in creches and essentially in the city of Montreuil.

I designed a rounded logotype and a playful identity their website. The flashy but natural colors give the whole a playful flavour, and above all, a not so serious feeling.

I also created a series of icons which they fell in love with. I incorporated it in a dingbats font, which allows the company to compose its own charts with the keyboard. The illustrations of the website can thus be updated as they want.

Development: HTML, PHP (WordPress), CSS, jQuery



A new wavy website for the Dutch specialist of wax fabrics.

Vlisco is one of the biggest designer and producer of wax fabrics. Based in The Netherlands, their most important market is in Africa. Often copied, their main difference resides in the quality of their fabrics and their ancestral printing process.
They needed a brand new mobile friendly website which could show their specificities but also boost the sales.


As lead of the UX and art direction, I decided to focus on trying to show the beauty and details of their fabrics the best way possible on a digital device. For that, we used different interactions, in order to see the fabric as an object (mobile, interactive, 3d) and not as a static image (static, flat and rigid).
The main idea was to interact with the fabric as much as possible and to make it become the most central actor of the website of Vlisco. This simple rule was applied: anytime a fabric would display on the page, it should always be possible to buy it or see the other pages where it would also display.

View of the collection of ancestral stories about the fabrics.

Pop-up with showing one fabric on the left and its story on the right. The user can directly access all the different parts of the website concerning this fabric: its designer, the looks designed with this fabric, its story, and the shop.
the other colors

View of the lookbook with different filters.

Pop-up with a look from the lookbook on the right and the fabric used on the left.


Interaction with the fabric and the mouse when the fabric displays in full screen.

Views of the mobile version.

Contextualised Information

Computed laid out book to archive and critic online rumors.

This project is a research about online journalism, rumors spreading and fake informations through new media and Internet. With the internet, a lot of fake information are now spread every seconds. The analysis of those rumors make us understand that for the majority, they are based on assumptions, predjudices and mental models.

How can we save and encapsulate fake information from the web as they are viral and then demonstrate that they are often quickly modified? How can we trace them? How can we raise the awareness of people about this topic?

Contextualised Information is a hybrid publication. It proposes a time real archive of hoaxes and rumors spread online and a critic on the question, by comparing 3 different points of view for each headline: the media spreading the news itself, the reactions of people on Twitter, and the analysis of a specialist (sociologist, philosopher, writer).

The rumors are sorted by categories: Political field, Economics and Technology, Miscellaneous and People.

A series of scripts records the data from different web sources, tracked with the realtime hoax debunker and puts the data in a chronological order and in the appropriate part of the book with a series of Python scripts.
The layout is computed and automated to make the publication really easy and fast to produce.
The design of the book was realized in HTML and CSS and the book was exported with Prince XML.

In this book, the last 3 months of rumors are encapsulated. Between each of the thematic parts, quotations from texts of famous authors and specialists of rumors are shown.

Three different indexes are generated automatically and allow the reader to navigate the book differently, but also to have a different analysis of the rumors.

The books are exported as a PDF file, which can be downloaded, printed on demand or read on a tablet.

This was made with the help of Mathieu Allard for the use of scripts written in Python.
The project is still in developement.

Hands-up! studio

Publication and branding for Hands-up! design studio.

As I was interning at Hands-up! studio, I designed and created the branding of the company. I designed the identity, showcase-publication and business cards.
The choice was to use a very straightforward and bold design, but at the same time put the emphasis on distinctive and qualitative print details. This goes in adequation with their taste for nice printed objects.